What is PR?

Public Relations (PR) is vital to building your business and can be defined as “The work of getting your name in front of the public through the various media.”

Publicity gained through PR differs from advertising and marketing as it is usually obtained for free, and when recommended by a journalist (in an article or television/radio coverage) will gain more credibility and more response from readers and potential clients.

There are many ways to obtain PR, however the most successful methods are through media releases and media kits.

PR will help you establish a relationship with your selected media representative, which should ultimately secure you media coverage. As a result, your productivity (client list) will increase and your business will boom.

PR should be an ongoing commitment and is an integral part of your business. If you don’t have the resources (time or staff) to allocate to PR, it’s advisable to hire a consultant as there are PR opportunities everywhere.